The Innocent Hound Blog

As you may have already spotted in your recent orders, we are making the switch to fully recyclable packaging!Here at The Innocent Pet, we're committed to improving our environmental impact throughout the business. We have been busy working behind the scenes to source packaging that provides product safety as well as being 100% recyclable, with the same recognisable premium designs.We are gradually changing each of our products over to fully recyclable packaging. We will be using all of our existing pouches to avoid wasting materials, which is why some of our pouches may look a little different for now.Our air-dried dog and cat food...

Our small business is supported by fantastic specialist pet retailers and independent stockists across the UK.  Throughout the pandemic, we have stepped up support for our retailers, because we know how tough it is for everyone. We have always had close working relationships with each of our stockists, and will continue to do so, checking in and offering guidance and help to anyone who needs it. The same can be said for our customers, too. We will always be at the end of a phone, email or social media message to respond to your questions and enquiries. The Innocent Pet was...

As a family-run business, we understand the importance of supporting those around us, from independent coffee shops, to our local butchers and town bakers.  Food produced in the UK is produced to some of the highest welfare standards in the world. We're proud to support British farming by using British ingredients across our entire food and treats range here at The Innocent Pet. We feel that it allows our customers to buy with confidence in the knowledge that they are feeding their pets some of the best produce the UK has to offer.   Why should we support British farming?...

As more of us choose to staycation and enjoy what the UK has to offer, we're also choosing to take our pets on the adventure too. But is it as simple as driving to a new destination and taking the dog with you? We spoke to Aimee, who has been exploring the fantastic British countryside with her partner Sam and two yellow Labrador retrievers Fergus and Bonnie, to find out her top tips for adventuring with your dogs.   Before your trip, Plan and Pack! The best way to start an adventure is with a little bit of planning, we...

Here at The Innocent Pet, we continually take steps to improve as a business. From creating the paw-fect treats for your pets to our environmental impact as a company, we will always be a work-in-progress, as we believe that there is always room for improvement. We also think it's important to be transparent with our customers, about our plans and take you on the journey with us. Handmade in our Yorkshire factory, our luxury treats are enjoyed by pets around the world today. It's crucial to us that our delicious doggy delicacies arrive safely, wherever our customers are based.  ...