We have a bespoke system which gently dries the food over a period of up to 7 days. Our air-dried food is different to other food types such as freeze-dried or cold pressed as it is not exposed to high temperatures or pressures. This means the proteins and sensitive nutrients do not deteriorate and the result is a concentrated food that is very digestible.
Unlike conventional dry dog foods that are cooked at high temperatures, our ingredients are simply mixed together and prepared.
Made in small batches with minimal processing, our raw ingredients are mixed together and put into our bespoke drying system for up to 7 days. This slow and gentle air-flow retains the natural nutrients and flavour in the ingredients. Once it's dried to a point where no bacterial growth can occur, our food is sliced, hand packed and delivered to your door for your hounds to enjoy.
We recommend storing the food in the pouches it comes in, they seal to keep the air-dried goodness fresh. Make sure you keep it in a cool, dry place and use it within 8 weeks of opening.
Yes, we do; sample pouches are available to purchase here. The cost of these includes delivery and a discount code for if you go onto purchasing a larger amount of food.
Absolutely! All of our treats are air-dried, meaning that they are not heat treated (not cooked), so are suitable for raw fed diets.
All of our treats are fairly low in fat, however our three lowest treats are:
The Innocent Hound Tuna & Crab Rewards - 1.35% fat
The Innocent Hound Salmon Bites with Sweet Potato- 5.6% fat
The Innocent Hound Skin & Coat Support with Aloe Vera & Spirulina- 4.5% fat
We recommend that you speak to your vet about your pet's allergies before placing an order with us. All of our ingredients are available on our website under the specific product pages, but if you would like to speak to one of our team for further information- please contact: woof@theinnocenthound.co.uk
All of The Innocent range are free from the following allergens:
Egg, Soya, Grains & Dairy
We're proud to support British farming by using British ingredients across our entire food and treats range here at The Innocent Hound.Our meat is farmed in Britain which has some of the highest farming and animal welfare standards in the world. The farms we source from are Red Tractor accredited, and our fish is sourced from sustainable suppliers. We only use human-grade fresh meat, including free-range, wild and organic. We have full traceability which is vital for food safety.
We take pride in the safety and welfare of our pets. We know that lots of our furry friends have allergies, so we do not include grains into any of our recipes. Grain free is without wheat, oats, barley, rice, seeds, cereal and corn.
As some animals cannot tolerate certain proteins, we label all of our treats with either single or dual protein. Single protein means that there is only one meat in the treat. Dual protein means there is two meats (for example: Salmon Bites contain Salmon and Venison, so they are dual protein treats).
No, our recipes, ingredients and manufacturing process and nutritional values remain exactly the same. Only the ingredient information shown on pack and online has been updated.
These ingredients have always been part of our recipes and support our gentle air-drying process. We are now providing more detailed ingredient information on pack and online as part of a packaging and labelling update.
Ingredient listing rules can vary between markets. We’ve always followed FEDIAF’s Pet Food Good Labelling Guidelines as required in the UK. While these ingredients are commonly used within the pet food industry and are not always declared in the same way, we’re choosing to provide more detailed ingredient so pet parents can see what exactly what is in our recipes.
We offer a 15% off subscription discount, giving you 15% off every recurring order. *Please note that the 15% discount cannot be used in conjunction with any other offer.
On each product page, just above the 'add to cart button' there is an option to select 'subscribe and save 15%'. From here just select the order frequency and checkout as normal. Please note the subscription option is not visible on quick view mode, you need to be on the full product page to select. Once a subscription is set up you can login and manage your account.
We understand that the needs of your pet can change, so our subscription service is fully flexible . You can login to your account and make any amendments at any time, including how often you'd like it to be delivered and what products you'd like on your next order.
We pride ourselves on fast, secure delivery. The majority of our orders are next day service if you order before 3pm, with outer UK postcodes up to 2-3 working days.
Our delivery days with DPD are Monday - Friday. We do not offer Saturday or Sunday delivery.
ou don't need to wait in at home to receive your order from us. DPD offer a "safe place" option, so that if you might be out, you won't miss your parcel.
Common safe places are: in the porch, in the recycling bin, or behind the gate as examples.
We recommend downloading the DPD app onto your phone and adding your 'what three words' location to help DPD locate your address.
Please note that by adding a safe place location to your order, you as the customer accept full responsibility of your order. Please click here for more information about your delivery with DPD here.
We send an email when your order has been fulfilled by us in the factory. Our courier, DPD will also send a notification (either via email or text) to let you know when your parcel is out for dispatch and offer a 1 hour window slot for delivery.
For subscription orders: We send out a notification email up to 4 days prior to your next order being placed, to allow you to make any changes to your order. You can swap, add or remove products, skip your order, or cancel your subscription at any time. We recommend to make any changes by 11:59pm the day before your order is due to be placed.
We’ve moved our 70% original recipes into individual 1.5kg packs. This removes the outer box and replaces the previous clear inner bags with fully branded packaging, making it easier to spot your pet’s favourites.
Yes, all recipes are still available. The only change is that they now come in 1.5kg packs instead of boxes. If you previously ordered a 3kg box, you will need to purchase two 1.5kgs packs going forward.
Our 3kg boxed format has now been discontinued, and all our 70% original recipes are supplied in individual 1.5kg packs, each priced at the same price as before (£32.50).
This means your subscription price will consist of two individually priced packs.
No, all recipes remain exactly the same 70% single protein recipes made with British meats and carefully selected ingredients, your dog/cat knows and loves.