The Innocent Hound Blog

The Art of Slow Nutrition: Air-Dried Food for Dogs & Cats

It's not just the ingredients that matter, the process does too. Our slow, gentle air-drying method locks in nutrition and flavour. Discover why The Innocent Hound way is different and... Read more...

Share Your Innocent Hound Story

Real dogs. Real routines. Real stories. Behind every bowl of The Innocent Hound is a dog with their own way of enjoying life - and we'd love you to share... Read more...

A Simple DIY Pet Advent Calendar You’ll Both Love

Bring a touch of Christmas magic to your pet’s December with a handmade Advent calendar filled with their favourite air-dried treats. A joyful (and healthy!) way to count down to... Read more...

Nominate a Rescue Charity

Help us spread a little hound joy - nominate a UK dog rescue charity this November to receive a donation of The Innocent Hound's Charity Chunks for their deserving dogs. Read more...

The Innocent Hound Launches Festive Collection for Pets, with a Brand-New Treat Just for Cats

The Innocent Pet launches their festive collection for pets, including a festive first for Cats. Read more...

#MyInnocentHound Monthly Competition

We're celebrating our community of hounds with the return of #MyInnocentHound! Each month brings a new theme and the chance for your four-legged friend to be featured (and maybe win... Read more...

A Taste From the British Countryside to Your Dog’s Bowl

Discover our new From the Countryside Collection - air-dried recipes made with 85% British meat or sustainably sourced fish, inspired by the natural flavours of the great outdoors. Read more...

Essential Guide to Summer Safety for Dogs

Summer is well and truly here, and with temperatures reaching record highs, it's important to adjust how we care for our dogs to keep them cool, safe, and happy. Read... Read more...