Inside Innocent

What is Air-dried Food?

Air-drying is one of the oldest methods of naturally preserving food and has been used for centuries - long before the days of fridges and freezers!

Our air-dried food is made in small batches with minimal processing here in our human-grade factory. Our raw ingredients are simply mixed together and put into our bespoke drying system for up to 7 days. This slow and gentle air-flow retains the natural nutrients and flavour in the ingredients. Once it's dried, our food is sliced, hand packed and delivered to your door for your hounds to enjoy.

How We Air-dry

Our unique air-drying method provides a healthy and convenient food your hounds will love.The slow and gentle handcrafted approach locks in the flavour and natural nutrients of the ingredients.

We combine select cuts of raw, British meats and fish with the finest fruit and vegetables.

Our air-drying method uses a cool air-flow, to slowly remove the moisture from the food.

We never expose the food to temperatures above 40°C, and it takes up to 7 days to dry

Step Inside Our Factory

You can find out how we make your pet's favourite healthy foods, by watching our fully immersive, virtual reality video tour!

Don't forget to move your device (or use the mouse on a laptop) to change the view of the camera!