Innocent by name, Innocent by nature
We are a family owned business based in our human-grade factory in Yorkshire. Our aim is to produce handcrafted pet treats that are nutritious, healthy, and made with good quality, carefully sourced British ingredients. Our products are grain free and hypoallergenic, and many are single protein making them ideal for pets who struggle with intolerances.
All of our treats are handmade and then gently air-dried to perfection – a slow process that takes up to 7 days, but a process that retains flavour and nutrients. We operate to the highest standards and are proud to have achieved SALSA accreditation.
With pets’ well-being at the heart of what we do, our dedicated team makes the highest quality treats that pets simply adore.
You can read more about our Innocent promise here.
Our Story
Our story begins with four legs...Bongo was our beloved lurcher and the inspiration behind our business.
Family is our core value; just as we do for our kids, we like to show love for our pets. We like to spoil them with treats but in a way that is responsible, healthy and delicious.
In 2013 we started The Innocent Hound and began making high quality healthy dog treats based on our desires. We wanted locally sourced, sustainable, quality meat where animal welfare is a priority.
Fast forward to today and we find ourselves in a larger factory in Yorkshire where we are surrounded by an incredible team of people! Our range now includes our award-winning British air-dried food, treats and accessories.
Although Bongo is no longer with us , he has left Ziggy and Mash with the most important roles of all: Head of Product Testing in their very own sausage factory!
We hope that your pets enjoy these treats as much as ours do!
With love,
Chloe & Justin
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