The Innocent Pet opens its factory doors with a "virtual reality" video tour
Posted by Charlotte Wright on
You may have recently noticed that we have launched a novel 360-degree immersive video tour of our Yorkshire factory.
The video, presented by our lovely company founder Chloe Heaton, offers an in-depth tour of our purpose-built factory at Thorp Arch, Wetherby, to explain the production process behind our luxury treats for pets.
You can view the immersive video on our website homepage, via YouTube, or through virtual reality headsets which will be available to see at a series of our shows over the summer.
Chloe said: “the purpose behind the video is to showcase the honesty within the pet food business. When our viewers are immersed into the factory, they can see everything that The Innocent Pet has to offer; from state-of-the-art equipment, to quality ingredients, quality control processes and the hands-on approach that goes into making our luxury pet treats.”
We manufacture a range of pet treats and food for dogs, cats, and small animals, made with quality British ingredients, human grade meat and sustainable farming.
Chloe added: “This new technology is a first within the UK pet food manufacturing industry; it’s a fantastic opportunity for customers and retailers wherever they are based to ‘visit’ the factory in the space of 5 minutes, and to see everything about us as a business.”
Our video follows Chloe through the stages of treat production. From the raw materials entering the factory, going through to production, then into the bespoke air-drying systems and packing for dispatch. You can choose to look in any direction throughout the factory, whilst following the tour.
Chloe said: “the video has had a great response already; we have a number of new sales and contacts both in the UK and Europe who are interested in the company because of what we have been able to show them.”
We have recently celebrated our 6th birthday, from the initial conception in a family kitchen. The team has grown from solo entrepreneur Chloe, to a full production team of 11, plus two rescue dogs, Bongo and Mash.
