The Innocent Hound Blog

Whether your pets have been enjoying our treats since 2013, or you're new to The Innocent Pet - we'd like to say a big thank you to you all.We... Read more...

Win a luxury overnight stay with Classic Lodges and The Innocent Hound

We have teamed up with Classic Lodges Hotels to offer a post-lockdown prize to remember, including a luxury overnight stay in a dog-friendly hotel room and a box of air-dried... Read more...

Collection in person - now available at Innocent HQ

We're excited to now offer collection from our warehouse at Innocent HQ for local orders! Read more...

Green changes at The Innocent Pet

As you may have already spotted in your recent orders, we are making the switch to fully recyclable packaging!Here at The Innocent Pet, we're committed to improving our environmental impact... Read more...

Supporting our retailers throughout Lockdown

Our small business is supported by fantastic specialist pet retailers and independent stockists across the UK. Throughout the pandemic, we have stepped up support for our retailers, because we know how... Read more...

Why We're Proud To Back British Farming

As a family-run business, we understand the importance of supporting those around us, from independent coffee shops, to our local butchers and town bakers. Food produced in the UK is... Read more...

Top tips for exploring with your dog

As more of us choose to staycation and enjoy what the UK has to offer, we're also choosing to take our pets on the adventure too. But is it as... Read more...

Our road to greener packaging

Here at The Innocent Pet, we continually take steps to improve as a business. From creating the paw-fect treats for your pets to our environmental impact as a company, we... Read more...

Hydrotherapy For Dogs

Hydrotherapy for dogs - what is it? Canine hydrotherapy is a type of treatment using water as low-impact exercise. It is commonly used in post-surgical rehabilitation as a natural treatment... Read more...

New Year resolutions for you and your pet

2020 is just around the corner, and with a new year (and a new decade!) comes the age-old New Year Resolutions. The start of a new year can be a... Read more...

Health benefits of Spirulina for dogs

Spirulina is a natural algae that is widely used as a health supplement in humans, but have you ever heard of using spirulina for dogs? It is packed full of... Read more...

Double celebration for The Innocent Pet!

We are over the moon to announce that we have won the Best New Dog Food award at the national industry trade show, PATS with our first complete food product... Read more...