Double celebration for The Innocent Pet!

We are over the moon to announce that we have won the Best New Dog Food award at the national industry trade show, PATS with our first complete food product - Air-dried British Lamb Casserole only months after launching!  On the same night we also received a Highly Commended for The PetQuip Award’s “Pet Product of the Year” with our Birthday Cake Mix.

We are thrilled that our new products have been recognised by the industry for our unique and innovative qualities. Our air-dried dog food offers many of the benefits of raw feeding but with the convenience of a kibble. It is quite unique to other food types due to our production process. We make it in very small batches, and rather than using high temperatures to cook the food, we gently air dry it over a period of 4 or 5 days to produce a semi-moist meal that is healthy and delicious.

The judges’ decisions considered a number of guideline criteria, such as product innovation, design, quality, packaging and value for money. They commented: 

“This looked and smelled attractive enough for humans to eat – in fact one of the judges tasted it and pronounced it delicious! Attractive to both owners and pets.”

The air-dried food is currently available in 2 flavours – British Lamb Casserole, and Wild Salmon Fishcakes.  It comes in 3kg packs and the packaging is resealable and 100% recyclable. 

Our doggie Birthday Cake Mix has been a real hit since we launched – we are proud to make a one of a kind healthy dog treat being both grain free and meaty, and to receive a highly commended award is nothing less than the cherry on the top!

We love seeing your hounds enjoying their very own birthday cakes, so tag #BirthdayBarkOff in any of your photos!