Premium Air-Dried Dog Food & Treats

Crafted in Yorkshire with high quality British meats, gentle air-drying, and grain-free recipes for optimal health and happiness.

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Air-Dried Complete Food

Why Air-Dried?

• Slow & gentle circulation of cool air removes the moisture

• Locks in flavour & nutrients

• Highly digestible proteins

• Semi-moist, meaty texture which dogs LOVE!

Learn More About The Natural Way to Feed Your Dog >

Humans love us (nearly) as much as hounds

"Our hounds love love love your snacks! We love they’re so healthy and not filled with unnecessary junk!"

Katharina F. - Venison Sausages

"My dog called Alfie will not eat anything else. I’ve tried him on other foods and he just won’t touch it."

Susan G. - Gourmet Chicken Hotpot Food

"We took these picnic bars with us on a long woodland walk for a pit stop. The dogs were very excited to receive their surprise treat while we ate our pork pies."

Anne-Marie T. - Game Picnic Bars

"My dogs love it and their gut health is great always"

Louise M. - Gourmet British Duck Food

Made with Love in Yorkshire

Quite simply, it all began with four hairy legs belonging to a not very Innocent Hound! Bongo was our beloved lurcher and the inspiration behind our business.

In 2013 we launched The Innocent Hound and began making high quality, healthy dog treats using locally sourced, sustainable, quality meat where animal welfare is a priority.

We developed our own air-drying system and with leading pet nutritionists, introduced a range of innovative, new products.

We care about every detail - from ingredient sourcing to fully recyclable sustainable packaging - so you can feel as good about feeding our food as your dog does eating it.

Chloe & Justin